James Cook University Library measured the outcome of removing some library jargon from their website. No surprise, things look positive:

The Catalogue and the more meaningless Tropicat were replaced by Books, DVDs & more.
Hits up 10%
Bounce rate steady

Reserve Online replaced by Readings & Past Exams.
Hits up 100%
Bounce rate down 25%

Databases replaced by Journal Articles
Hits up 90%
Bounce rate down 60% (but meaningless as most links are to external sites in the old target page)

Super happy they shared this.

Read the full post at: Removing Library Jargon from our Home page – what Google Analytics tells us