IFTTT has a no nonsense homepage that boldly displays a clear statement of what the site is all about.
It also features a very plain and easy to use signup form.
2 thoughts on “Very Clear Message from IFTTT”
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That’s great stuff. I am loving the new Grist donation page. The simplest nonprofit donation page I’ve seen in a long time, clicks keep you on the same page, just all around awesome.
https://services.grist.org/give/
I have to disagree with you. “Put the internet to work for you” is an incredibly generic statement, and without context, does not get any message across at all.
I did click ‘learn more’ and figured it out, but my guess was that this site was a kind of marketing scheme, but it turns out it is a scripting language/service.
I think your analysis works if you had heard of IFTTT before visiting the site.