Who isn’t familiar with that wonderful yellow frame?
It holds breathtaking images of exotic destination and mountains of nostalgia! It’s the flag of the editorial institution that National Geographic has established over the span of 120 years.
The eponymous yellow rectangle has seen virtually no change, much like the interior pages, since it first bordered the front covers of the 1888 launch issue.
I thought it could teach us a few things about timelessness in graphic design, so I randomly picked four issues to look at; March 1964, November 1988, April 2000 and a recent December 2009.