New Identity for Danish Library School

The design firm’s site states that they chose a Fibonacci spiral because, like libraries, it spans the arts and sciences.

I like it most on that tote!

Brand New reports: “An interesting aspect of this visual evolution is that it correlates with the perception of the practice of library sciences: Where the cliché is an old lady with thick glasses resolving dusty books and organizing indecipherable index cards, the reality is that library organization has become an increasingly complex and technologically innovative practice. In this regard, the overly governmental and academic look of the old identity is the kind of identity an institution in the twenty-first century wants to ditch.”

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