Nice Sign Copy at Trader Joe’s

I’ll admit I’m a little bit of a sucker for Trader Joe’s (despite the constantly crammed parking lots).

Sure, there’s good food to buy but that’s not the only reason I’m a fan. While not really liking the sort of half baked tiki/naval/Pacific Islands aesthetic of the store, I like being there. I know that as soon as I pass the produce section I’ll find some coffee to sample and sip while I shop.

Also, I look forward to seeing what employees have drawn and written on the signs. Here is my favorite from earlier today.

I’d like to know how many people take the time to read these little quips.

What’s a good indicator that an organization is effectively capturing the hearts of their customers? Without solicitation, a customer makes a commercial for you.

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