Walking Paper

If Starbucks junkies want wifi they have to pay T-Mobile a usurious fee, but not for too much longer. Starbucks is ditching T-Mobile and partnering with AT&T which creates a nice little Starbucks, iTunes Music Store, AT&T, iPhone niche. A result of this switch is 2 free hours of wifi per day for people that use Starbucks loyalty cards. Or maybe 2 hours per loyalty card regardless of who is using it. I’m already thinking how the system is going to be gamed.

This will likely result in more people putting money on Starbucks cards and more people visiting Starbucks locations. The program must be the result of Starbucks learning from libraries and other sensible places that offer free wifi. I wonder how much traffic Starbucks would divert from libraries if they offered unlimited free wifi. Whatever the case, I’ll stick with my local favorite.
[photo credit]

In my last post, late night wifi, an opportunity for libraries?, Eric Frierson comments that he liked the idea, but also that he’s

…not sure why it should be a *library* venture if the purpose is to provide coffee, free wifi, and non-circulating magazines.

The more I think about it the more I’m convinced that the concept of a cafe branch is a great idea. Libraries are doing the reverse and putting coffee shops in libraries, why not go all the way and put a library in a coffee shop? The idea doesn’t seem that radical to me. Here are some characteristics of my hypothetical cafe library branch:

→ provides access to information
→ has some computers available
→ provides help finding things (if asked)
→ provides access to content (magazines, newspapers, some books strewn about)
→ is a community gathering place
→ holds some special events
→ has reservable group study space

Pretty traditional stuff, right? People might bristle at this idea not because of the traditional services it would provide, but what it would lack. In particular, a collection of books.

Now before anyone gets bent out of shape, let me be clear. I’m not saying that all libraries should be like this, just that this model is an option. Libraries can certainly be much more than what I’m describing here, and they should be. However, libraries don’t always have to strive to be their full incarnation 100% of the time. Just like a small neighborhood branch probably doesn’t have an extensive collection of periodical back issues, so my hypothetical cafe library could shed some library baggage to free it to explore new territory. The geographical language is appropriate. Without large collections to house, the relatively small cafe library can fit into spaces that other branches couldn’t. (Wouldn’t it be great to have space for picking up and returning holds though?) This might allow it to be located in vital and busy areas with tons of foot traffic.

I know you didn’t get a Masters degree to serve coffee. No big deal, it wouldn’t be part of your job. The “shift supervisor” could be a “for real librarian,” managing staff and doing other librarian work like monitoring the library’s IM reference service.

I’m not convinced this idea would work in every context or community, but sitting here in Little Beirut where many people are fueled by their neighborhood coffee shops, I can think of a number of cities where this would work.

This library cafe branch would not just be a means to the end of getting people to use other library resources. It would be legitimate on its own, but wouldn’t it do a good job marketing the larger library too? Among the locally made art on display there would be adverts for relevant library events. Each time someone logs into the wifi network they’d be greeted with list of library resources and be authenticated into library databases. Oh, and how about this? People don’t need a library card to access the wifi, but customers get a 50% discount on coffee and food when they sign up for one. And a 10% discount on each transaction when they present the card.

In a certain sense, a cafe branch would be for a niche market. This is a good thing because we know that niche markets can become obsessively enthusiastic about their interests. Because they’re often concerned with trying to be many things to different people, libraries often miss out on capturing this passion. Last time I checked, we want people passionate and excited about libraries. Having a narrower focus might be one way to cultivate more use and zeal for the library.

From the Portland Mercury’s Blogtown PDX: Late Night WiFi in Inner SE?

There are lots of coffee shops in my ‘hood during the days and evenings with wifi, but I’m specifically looking for a place I can go on a Friday night that’s open at least until midnight, and won’t be so cacophonous and crazy that I’ll have to worry about either not having anyplace to sit down, or having some staggering drunk spill beer on my keyboard on their way to the blasting jukebox.

I still think that the neighborhood cafe complete with wifi, magazines (for browsing, not checking out), a jukebox and attractive librarian baristas is a totally viable service opportunity in many places. It would be a natural space for community events and book groups. Perhaps even more natural than newspapers and bars hooking up and hosting movie discussions. Come to think of it, running a library branch like that would be really fun! Any takers?

Security guru Bruce Schneier says library wifi makes the world a better place in his interesting piece about leaving wifi networks open:

And I appreciate everyone else who keeps an open wireless network, including all the coffee shops, bars and libraries I have visited in the past, the Dayton International Airport where I started writing this and the Four Points Sheraton where I finished. You all make the world a better place.

I agree. Finding free wifi in an airport is a real treat.

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