Category Influx

Less Talking, More Doing: the User Research Jumpstart

Doing even a little bit of user research is more valuable than just talking about it. Don’t get me wrong; talking about research methods and user experience and design is fun and has its place. But actually doing even a bit of research often helps demonstrate the importance of thinking about our users.

Over at Influx we’ve been integrating actually doing something into our presentions. Even a simple 30 minute library patron observation exercise puts theory into practice and makes a presentation about UX much more valuable.

Building upon these observations we have a new get-your-hands-dirty package called the User Research Jumpstart. I’m really excited about it. The service is an effort to get libraries – in addition to learning by talking – learning by doing.

An added benefit of the User Research Jumpstart is that after it’s done libraries have some real user research that they can use to make improvements.

Here’s more about the User Research Jumpstart.

Introducing One-Pager

What is One-Pager?
Influx and Walking Paper are proud to present One-Pager: a library website template that allows your patrons to find what they want.  

Drawing on our experience with libraries and library websites of all types we distilled our knowledge into a website interface that is good for libraries and good for library users.  

We love libraries.  In our work, we’ve watched users struggle, we’ve learned from mistakes, and we’ve applied what we know to this template. Every library and every set of users is unique, but we can confidently say that One-Pager is founded on the common ground that libraries and library users share.

Whether your patrons are 8 years old or, 85 years old, viewing the website on a phone, tablet, or a PC, One-Pager offers one consistent, usable interface for giving them library information they need.

What ideas informed the development of One-Pager?

  • Designing for Mobile First
    Patrons access library websites on a variety of devices. Not only did we want One-Pager to render well on all of these devices, we knew thinking of mobile sites first would force us to include only what’s important.
  • Saving the Time of the Reader
    People want to quickly grab needed info and move on. Very few libraries have the organizational bandwidth to create excellent destination sites to captivate patrons.
  • Librarians are Busy
    With budgets spread thin most libraries can’t give their websites the attention they deserve. Providing less content frees librarian to spend more time making the important material excellent.
  • Writing is Important
    If you have a website you are a publisher. You can create a great website only by taking this role seriously.
  • Clarity through Simplicity
    Simplicity isn’t decoration. It is the result of a design process meant to create usable products
  • .

Isn’t the One-Pager demo site quite small?
Yes, purposefully so. Many library websites are filled with information that users don’t care about, largely because library website development is stuck in a rut. It is focused on solving problems in one way: the additive way.  

Smaller sites are easier to maintain and allow patrons to find what they want faster. You might think that there is a lot of essential content on your library’s website. A proper One-Pager implementation process will expose the parts that are extraneous and make maintaining and using your website easier.

One-Pager isn’t interactive. Why not?
While we value two-way communication with patrons, we value usable library websites more. Patrons are better served by being able to easily find what they want than by being able to leave a comment. The two aren’t mutually exclusive, however, and One-Pager is a solid foundation from which to grow.  

We are happy to develop One-Pager as a Drupal, WordPress, or Joomla theme specifically tailored to your library’s needs so your patrons can comment as much as they would like.

I’m interested. What should I do next?
Well, next you should take a good hard look at your library website and go for a quiet walk around the block.

Download One-Pager’s code. Tinker with it. Then, shoehorn your current site’s content into the framework and see what works and what doesn’t. Test it with a few people.

Finally, when you are ready to make the principles behind One-Pager really work for you, we invite you to work with us to turn your library website into a lean, efficient, content delivery machine.

Will One-Pager automatically solve all of our website problems?
No. A good website doesn’t arrive swaddled in blankets, delivered by stork. Effectively using One-Pager will require user research, content strategy, writing skills and good design intuition.

What if my library doesn’t know how to do this stuff?
We can help guide you through a user-centered design process that makes sense for your library. We can help you determine critical tasks, assess library needs, rewrite content, help with usability testing and more.

Contact us at team@influx.us with any questions.

Thanks!
-Aaron Schmidt, Amanda Etches-Johnson & Nate Hill

INFLUX’s Workshop at IL 2009

Team INFLUX gave a workshop at Internet Librarian 2009. Here are the slides which may or may not help you without our captivating narration.

Question about the presentation? Just ask.

Typekit Launches for All

Attention font nerds.

Typekit has gone from invite only to open registration.

What is Typekit? Think of it as YouTube for fonts. With it you can consistently display non-standard fonts on websites. Previous solutions haven’t been as easy to use, nor have they been as respectful of type foundries’ rights. Despite a (currently) somewhat limited amount of fonts from which to choose, Typekit is win-win.

Take a look at “Attention font nerds” above. It isn’t an image. You can copy the characters. They’ll be indexed by search engines and be read by screen readers.

A word of caution

Typekit might let us express ourselves more effectively on the web but it could also lead to some ransom note looking pages. Please be responsible with Typekit. When in doubt, limit your font use to one serif and one sans-serif per page. Use size, color and weight for emphasis.

And never stretch type!

UX Link Roundup #03

Sinnovation
Don’t commit these deadly sins!

Log in or sign up?
Fodder for facilitating library card sign ups.

How to Write a Mission Statement That Isn’t Dumb
What’s is your “big hairy audacious goal”?

http://trentwalton.com
This blog’s information architecture is a little confusing but we are in love with its visual design.

last week on influx

INFLUX’s Workshop at IL09
Our slides about library website usability and design.

Making Content Shine
An example of rewriting content for the web.

The Making of influx.us
What we kept in mind while making this site: a mini-case study.

Handmade Sign at the Grocery Store

IMG_1356

With its old-timey feel it really stuck out among the (sterile looking in comparison) printed signs.

Let me caution, however, that this is nearly varsity level signage strategy. The imperfections of this sign are an asset only because it is surrounded by decent looking professionally designed signs. Much like library websites need to be easy to use before they can be filled with social goodness, signs in a library would have to be cohesively well designed before they could benefit from something like this.

The Power of Simplicity

Helvet

First there was Helvetireader a clean, stripped-down skin for Google Reader inspired by Helvetica. Now there are similarly inspired interfaces for Gmail, Google Calendar, and Twitter. How much would I love to see Helvetilibrary?

Give Compliments on JetBlue’s Site

give compliments on jetblue.com

This is a nice way to facilitate some positive interaction.

Check out the URL too. It is semantic and, especially for an airline, pretty short.

http://jetblue.com/help/contactus/help_contact_compliments.aspx

Last Week on Twitter

  • great, engaging video from the library at the college of dupage: http://ow.ly/tZy1 #
  • Sir Tim B-L regrets "//" http://is.gd/4idQ6 That is a whole bunch of extra, collective keystrokes. #
  • want a better website? watch people use it in their natural environment http://is.gd/4ie3W #
  • hurrah for matching websites and twitter profiles! #