http://www.walkingpaper.org/588 A library weblog by Aaron Schmidt Thu, 11 Mar 2010 21:06:49 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.walkingpaper.org/588/comment-page-1#comment-23028 Mark Mon, 21 Apr 2008 15:52:43 +0000 http://www.walkingpaper.org/?p=588#comment-23028 Interesting thought about libraries, though adidas is trying to appeal to their core audience, not necessarily expand it. I suspect this will turn away as many as it attracts, though it does look like it belongs there. As libraries, don't we need to be marketing to the audiences that may not be using our libraries now? If we just focus on our core audience as it is (like Adidas), we may not grow the way we need to. I think you're suggesting we need to be more appealing to non-traditional library users, which I agree with. That's the trick though, how do we appeal to new groups without alienating those already there, those who come to the library as a refuge from the hustle and bustle of our culture as it is now? I don't have an answer but it seems fundamental to what we do as libraries. Interesting thought about libraries, though adidas is trying to appeal to their core audience, not necessarily expand it. I suspect this will turn away as many as it attracts, though it does look like it belongs there. As libraries, don’t we need to be marketing to the audiences that may not be using our libraries now? If we just focus on our core audience as it is (like Adidas), we may not grow the way we need to. I think you’re suggesting we need to be more appealing to non-traditional library users, which I agree with. That’s the trick though, how do we appeal to new groups without alienating those already there, those who come to the library as a refuge from the hustle and bustle of our culture as it is now? I don’t have an answer but it seems fundamental to what we do as libraries.

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