Critical Tasks from Pew Internet

The latest Pew Internet report – Mobile Connections to Libraries – gives us some info about the critical tasks for library websites.

82% of them searched the library catalog for books (including audiobooks and e-books), CDs, and DVDs.

72% got basic library information such as the hours of operation, location of branches, or directions.

62% reserved books (including audiobooks and e-books), CDs, and DVDs.

51% renewed a book, DVD, or CD. Those ages 30-49 and parents of minor children are especially likely to have done this.

51% used an online database. Those ages 18-29 are particularly likely to have done this.

48% looked for information about library programs or events. Those ages 50-64 are especially likely to do this.

44% got research or homework help.

30% read book reviews or got book recommendations.

30% checked whether they owed fines or paid the fines online. Those ages 30-49 are particularly likely to have done this.

27% signed up for library programs and events.

22% borrowed or downloaded an e-book.

6% reserved a meeting room.

If your website doesn’t excel at the first four or five items, it isn’t providing a great user experience. We should be designing our sites to do things well. Above all else.

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