IFTTT has a no nonsense homepage that boldly displays a clear statement of what the site is all about.
It also features a very plain and easy to use signup form.
27 Dec 12
I’m Responsible for This
My name is Aaron and I'm happy you're here. You can read about me if you're for some reason curious.
That’s great stuff. I am loving the new Grist donation page. The simplest nonprofit donation page I’ve seen in a long time, clicks keep you on the same page, just all around awesome.
https://services.grist.org/give/
I have to disagree with you. “Put the internet to work for you” is an incredibly generic statement, and without context, does not get any message across at all.
I did click ‘learn more’ and figured it out, but my guess was that this site was a kind of marketing scheme, but it turns out it is a scripting language/service.
I think your analysis works if you had heard of IFTTT before visiting the site.
This is great. I like the new page m?cini?.Cel easiest gift to the donations page I saw the time to maintain clicks on the same page, just amazing.
http://www.hitechito.com