When walking past my neighborhood Powell’s bookstore the other day I got the meet a bunch of their customers.
It made me stop and look. I was interested in the recommendations and the concept of the display, and others stopped to read as well.
Some libraries have done great things letting their customers shine online. See Hennipin County Library’s BookSpace, and the Thomas Ford Memorial Library’s Thommy Ford Abroad. With this Powell’s example we see a physical world example.
What a great move on Powell’s part. It is promoting the organization by promoting the customers. Powell’s gets out of the way and lets customers provide authentic interactions.
This marketing campaign consists of simply providing a means for their customers to have a voice. It is great answer to the oft cited question “How can I help my users kick ass?”