Doing even a little bit of user research is more valuable than just talking about it. Don’t get me wrong; talking about research methods and user experience and design is fun and has its place. But actually doing even a bit of research often helps demonstrate the importance of thinking about our users.
Over at Influx we’ve been integrating actually doing something into our presentions. Even a simple 30 minute library patron observation exercise puts theory into practice and makes a presentation about UX much more valuable.
Building upon these observations we have a new get-your-hands-dirty package called the User Research Jumpstart. I’m really excited about it. The service is an effort to get libraries – in addition to learning by talking – learning by doing.
An added benefit of the User Research Jumpstart is that after it’s done libraries have some real user research that they can use to make improvements.