new ipods change content delivery

Sarah scooped me and posted about the new iPod touch, redesigned iPod nanos. See her post Apple news on iPods and iPhones: prices down, features sweet for some details.

What she didn’t mention though, is that along with the iPod touch’s wifi capability, the iTunes Music Store got wifi capability too. ITMS junkies no longer have to slog over to their computers to buy music. Apple also will be delivering content through Starbucks. The new iPods will provide the details of the song that you’re listening to in Starbucks and of course make it easy for you to buy it. This Starbucks feature is cute, maybe clever, but isn’t as significant as the general concept of wireless delivery of purchased content to iPods.

If this move ushers in the age of anywhere on-demand download of music (which seems eventually inevitable) it will widen the gap between the soon to be normal way of doing things and the library way of delivering content. And will our users feel like crossing this big gap to visit us?

2 thoughts on “new ipods change content delivery”

  1. Too bad Apple won’t open up this functionality to other online stores, but I guess that would require them to let you use something other than iTunes and they seem to be all about the lock-in now.

  2. I just realized after writing a short response that this post and your comment follows the same pattern of my recent post about the iPhone and ebooks! I point at the iPhone or iPod, bemoan the state of digital content in libraries, and you remind me that the sad state of digital content in our libraries is partially the fault of what I’m pointing at.

    There’s no doubt that Apple’s strategy of locking people in is part of the problem. A big part. Both in the regular consumer world of content, and in our library world of trying to circ digital content. But I guess at this point I see the world of Apple DRM as a given. It might not be ideal for consumers, but they don’t seem to care (or really think) about it, possibly because of how easy it is to download DMR-free music and video via places other than the ITMS. You definitely do see the problem, and are calling it out as one of the root causes of libraries having a difficult time with digital content.

    So which of these is the larger problem? The fact that there’s crappy DRM, or the fact that the public has largely bought in to a crappy DRM scheme? Thinking it through, I see your point. Since the public is probably going to be mindless about DRM, if Apple (et. al) weren’t crippling device and files, libraries would be better off. However, I tend to not care as much about the root of the problem because I don’t think we can do anything about it.

    Maybe you’re more optimistic. You write “they seem to be all about the lock-on now” and that either means that they weren’t in the past (not entirely true) or maybe they won’t be in the future. Let’s hope!

    You’ve been the yang to my yin on these posts, so thanks!

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