The 100% Easy-2-Read Standard

Japanese web and user interface design/branding firm Information Architects have a mini-manifesto called The 100% Easy-2-Read Standard that is making the rounds. Library websites could learn a few things from this list. Be sure to click through to the article to see their design philosophy in action and read some details about each of their points. But no calling me out about the default text size of this site!

Most websites are crammed with small text that is a pain to read. Why?

Don’t tell us busy pages look better
Crowded websites don’t look good, they look nasty.

Don’t tell us lots of links work better
Filling pages with stuff has never helped usability. It’s lazyness that makes you throw all kinds of stuff at us. We want you to think and preselect what is important. We don’t want to do your work.

Don’t tell us to adjust the font size
We don’t want to change our browser settings every time we visit a website!

Don’t tell us scrolling is bad
Because then all websites are bad. There is nothing wrong with scrolling. Nothing at all. Just as there is nothing wrong with flipping pages in books.

Don’t tell us text is not important
95% of what is commonly referred to as web design is typography.

Don’t tell us to get glasses
Rather stop licking your screen, lean back(!) and continue reading in a relaxed position.

There is no reason for cramming information onto the screen. It’s just a stupid collective mistake.

Again, read the full article, The 100% Easy-2-Read Standard.

4 thoughts on “The 100% Easy-2-Read Standard”

  1. I assume you have read Steve Krug’s “Don’t Make Me Think?” – I just read it after having it recommended to me by a colleague. This sound very similar to what he says throughout his book. If you have not read it, I highly recommend – it is a fairly short read and gives you enough firepower when it comes to pushing usability that you can generally overpower any naysayers in your organization who think usability testing is not worthwhile. It has also completely made me re-think just about every site I visit and start to grade it and then think about how to incporpoate good features into every website property we have at our organization and slough off those pesky dead web cells that seem to linger and take away the shine.

  2. Looks great, full of good suggestions…but I can’t recommend it to colleagues with a straight face, because every line of text runs way off the screen to the right.

    Easy-2-read indeed.

Leave a Reply