I’m in the middle of digging though a content audit of a large library website and the more I do them the more convinced I am of their utility. Assessing every page (and other pieces of content) on a website is a granular task that can expose some big problems force people to think about the not only the purpose of a website, but the whole organization. Super great stuff for libraries to be thinking about.
Here’s a PDF of my slides for a presentation I gave at Internet Librarian last month: Content Strategy & Writing for the Web. Take from it what you can, and with any luck I’ll be able to give the topic the treatment it deserves with a proper post here in December.