When people ask, “How can I get my staff or coworkers interested in blogs/RSS/IM what have you?” I have a usual response. It goes something like this: People get excited about a certain technology when it does cool things for them. Since there’s a blog about any imaginable topic, it isn’t difficult for someone to receive up to date, neat info regarding something about which they’re passionate. Getting a knitting enthusiast hooked up with some knitting RSS feeds can make the whole thing click. Getting someone a screen name so they can chat with a distant relative can turn on some lightbulbs.
Here’s a screenshot from the iTunes of a podcast about which I can get excited! [via pugblog]