Orange juice stalwart Tropicana redesigned their cartons and people went bananas.
People seemed to hate the way it looked, citing that it reminded them of a store brand. The less subjective criticism was that people were having a difficult time distinguishing the different varieties of OJ. Tropicana felt the wrath of a relatively small number of geeks that emailed, tweeted and complained on Facebook and then scrapped the redesign.
While on one hand I think it is kinda neat that Tropicana listened to (some) of their customers and made changes in response, but on the other I can’t help but feel like they got bullied.
By the way, what are the best resources to learn more about how libraries are advertising? The M-Word is a great source for library marketing info, but I’m interested in particular in the best ways libraries bring their services to people’s attention.