package design, the crowd and bullying(?)

Orange juice stalwart Tropicana redesigned their cartons and people went bananas.
tropicana-packaging
People seemed to hate the way it looked, citing that it reminded them of a store brand. The less subjective criticism was that people were having a difficult time distinguishing the different varieties of OJ. Tropicana felt the wrath of a relatively small number of geeks that emailed, tweeted and complained on Facebook and then scrapped the redesign.

While on one hand I think it is kinda neat that Tropicana listened to (some) of their customers and made changes in response, but on the other I can’t help but feel like they got bullied.

A recent packaging success is for a new line of Haagen-Dazs ice cream called, simply, five.
6a00d8345250f069e20112790c90a828a4-550wi
They’re emphasizing the idea of less and simplicity.

By the way, what are the best resources to learn more about how libraries are advertising? The M-Word is a great source for library marketing info, but I’m interested in particular in the best ways libraries bring their services to people’s attention.

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